Behind every successful brand there is a brand manager, the person responsible for building and growing it to meet the company’s strategic objectives.
• Plan, develop and direct marketing efforts for a particular brand or product
• Create strategies to take advantage of market opportunities
• Conceptualize strategic initiatives and implement details of a campaign
• Execute strategies with cross-functional teams
• Supervise brand content
• Manage access to brand assets
• Develop brand standards and usage guidelines
• Assist integration of campaigns with brand consistency
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
Knowledge & Skills Required:
• 2-3 minimum years of Brand Marketing experience required
• Bachelor’s required
• Must be a self-starter with a strong sense of urgency who is comfortable working within a fast-paced environment.
• Strong communication skills – both written and oral - to persuade others, articulate a point of view, and set direction.
• Strategic and innovative thinking.
• Strong analytical capabilities to evaluate business opportunities/challenges and uncover new consumer insights.
• Collaboration cross-functionally in pursuit of brand/category and company business goals.
• Effective prioritization, organization and time management skills.
• Knowledge of the business: consumer, product/portfolios, competition, trade, advertising, promotion.
Excel, PowerPoint.Write reports, specifications and creative briefs
Douglas is one of the leading retail organizations in Europe. Douglas is present in Romania through the division of his success - Douglas Perfumeries . Owning more than 1,600 stores in 18 European countries, Douglas perfumeries invites you to enjoy a unique experience, exceptional service, product range of the highest quality, and stimulating shopping ambiance and friendly staff.